The first tote style bag I designed was the Luella (seen ).  Someone wanted one much smaller with a crossbody strap which I named after my maternal grandmother Mary (seen ). Then I had people say the Luella was too big, but the Mary was too small.  So I named this one after my lovely wife Amy because it is juuuuuuussssst riiiiiiight.  It's  the Goldilocks size!